About Us

    My name is Michael Shedden and  my goal is to provide extremely high quality wheels at reasonable prices.  I offer a no-nonsense approach to wheel building.  I use quality components which I have tested and have complete confidence in.  I won't take inexpensive off-the-shelf components, cover them with stickers and imply that I had anything to do with their design and manufacture.  Nor will I invent grand marketing claims about the advanced technology that goes into my products.  I build good wheels with honesty and transparency.  

     I believe that many factory wheels are not only overpriced, but may not necessarily suit a rider's needs.  I will ensure that you get a wheel set built to suit your weight and riding style.  Feel free to contact me anytime to discuss build options.  I have access to many more products than are listed on here.

I am located in Guelph, Ontario, Canada